Which CEXs tightened affiliate policies?

TLDR

Bybit tightened affiliate marketing rules, saying it will monitor and restrict affiliates who target Korean users, including suspending relationships and withholding commissions when non?compliant activity is found per a compliance update aligned with local advisories in Korea Bybit compliance update.

1. Bybit: limits affiliates promoting to Korean users, with suspensions and commission clawbacks for non?compliance Bybit compliance update.
2. No comparable affiliate clampdowns were posted by other major CEXs in the last 7 days on their notice pages; monitoring continues.

Deep Dive

1. Bybit Korea Focus

Bybit said it is strengthening monitoring of affiliate activities that target the Korean market and can suspend or terminate affiliate relationships and restrict or remove commissions if it detects non?compliance. This move explicitly references recent public advisories from Korean authorities about illegal or unreported marketing to domestic users Bybit compliance update.

The update applies to any affiliate or partner promoting services to Korean users, including Korean?language content on social or web channels. Practically, that means stricter vetting of language, audience targeting, and geo?specific promotions tied to referrals.

2. Other CEXs This Week

Within the past week, we did not find official notices from other large centralized exchanges explicitly tightening affiliate policies. Several exchanges posted general market or product updates, but no parallel affiliate?specific rule changes were announced on their notice pages during this period. If you are tracking a specific venue, share the name and we can check its latest notices directly.

Conclusion

This weeks clear affiliate policy tightening is from Bybit, focused on curbing promotions that target Korean users in ways regulators flag as non?compliant. If you operate affiliates or partnerships, expect more venue?specific adjustments where local rules are explicit and enforcement risk is higher.